Friday, March 23, 2007


In retail world proper and good signage is one of the most important tools to direct your customers to your store (outside signage) and to direct them to different parts of your store (inside signage) to increase the turnover per customer.

Montenegro is very poor in respect of road signage, it is quite difficult to get destinations and in most cases you have to use your intuition.

I do not think that it is a high cost compared to the cost of advertisements placed on CNN.

Good signage will create happy customers with higher turnover.