In retail world proper and good signage is one of the most important tools to direct your customers to your store (outside signage) and to direct them to different parts of your store (inside signage) to increase the turnover per customer.
Montenegro is very poor in respect of road signage, it is quite difficult to get destinations and in most cases you have to use your intuition.
I do not think that it is a high cost compared to the cost of advertisements placed on CNN.
Good signage will create happy customers with higher turnover.
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This blog is to support the retail industry in Montenegro, all the posts will be retail and service related as MYSTERY SHOPPER, no brand or trade names will be used. Please feel free to comment on any of the issues, they will be posted upon the approval of the administrator.Opinions stated in the posts are the private opinions of the authors of the post and they do not represent the attitudes of any organization.
What is MYSTERY SHOPPING
Mystery shopping is a tool used by market research companies as a tool to measure quality of retail service. Companies send mystery shoppers to 'act' as shoppers or to legitimately shop in return for some combination of cash, store credit, purchase discounts, or the goods or services purchased. Instructions to mystery shoppers can include a script of behavior, questions to ask, complaints to give, purchases to make, and measures to record, such as time it takes to receive attention from an employee or receive a service, or the responses given to questions.
Mystery shopping is also known as:
Secret Shopping - Experience Evaluation - Mystery Customers - Spotters - Anonymous Audits - Virtual Customers - Employee Evaluations - Performance Audits - Telephone Checks
Source : WIKIPEDIA